COO

Michael Cox, COO 

Mike has the proven ability to develop company strategy and “operationalize” into executable plans. His expertise is in business development and in building and managing marketing and sales teams. Mike’s often described as a creative thinker with an ability to assess challenges from multiple angles in each and every one of his undertakings. Mike exhibits great interpersonal skills in terms of communication and negotiation, relationship-building, management, and problem solving. Mike has also made a few television appearances, most notably on the World Business Review in Washington DC. Mike also tours as a guest speaker on radio programs and universities, as well as publishes articles in various trade magazines.

Not only working as COO of Waterloo Software Inc., Mike also works as a Sales and Marketing Consultant for many other companies, as well as running training seminars for their sales forces. Mike has over 20 years experience in the field, and has also held positions such as VP of Sales and Marketing for The PEER Group Inc., VP of NCS Inc., and President and Co-Founder of RSS Solutions. Some of the major accounts Mike has worked with were companies such as: Daimler Chrysler, GM, Goodrich Aerospace, and Microsoft, just to name a few. When not conquering the business world, Mike also enjoys his free time as a private pilot, a manager for the KW Lightning Atom Girls Basketball Team, hitting the puck around the hockey arena, and tackling half marathon runs.